You Are Not Charging Enough

      Gym Owners and Trainers. You are probably NOT charging enough. A "Cheaply-Priced" Training Club is direct sign of a "Cheaply-Run" Training Club. It is impossible to be the "CHEAPEST" and the "BEST" at the same time. A top-notch facility with unparalleled service from a highly educated, motivating staff are all part of being a highly-priced facility. If we truly believe our club is "the best"... Our prices should mirror that belief. 

Mediocrity and Fitness

           

           I absolutely hate the quote, "Everything in moderation". Especially when it comes to Fitness. News Flash People, "Moderation" SUCKS.... Anything worth doing is worth doing at one hundred percent and at full speed. If you want to be in "Meh", "Alright" or in "ok" shape... Just keep practicing "Moderation". If you want to reach your ultimate fitness goal(s), at some point you're gonna have to disrobe yourself from this Moderation nonsense, go all in, and immerse yourself in it.

           "Mediocrity is a fate far worse than death"- Me

Friends and Work?

"Friends, Employees, and Co-Workers should NEVER mix." 

Huh? Some of my very best friends are my employees/ co-workers. Fact...We are all equally passionate about our trade (fitness), motivated by helping people, fun-charming, mature coaches, in addition to being selfless and trustworthy. Who better to go into battle with? Who better to share in the vision of helping our community become healthier and happier? And why would we not want to share time outside of "work"? 
Likeminded, passionate people do and will become friends. These amazing people do not work for me, they work with me, Im really just their head coach .... And when the time comes to "get shiznit done" WE DO, Not because its out job...its our responsibility to each other and our members. 
I wouldn't just help my teammates move a couch, I'd help them move a body. I kinda like my way of doing things, just sayin.

Self-Responsibility...

Look in the damn mirror and please wake up people. Blame the trainer, the job, income, genetics, injuries, etc.... For the fact that you look and feel just like a stack of buttered pancakes with your shirt off.... Or you can pick up a Webster dictionary, find the word "responsibility", come to a magical epiphany, and truly understand that no one but you chose to make that large chicken parm pizza the cornerstone of your nightly ritual. Put on your big boy or girl pants, peel the cheese soaked wool from over your eyes stop pointing the finger and try to take "responsibility" and more importantly take "control" of your damn life... Responsiblity...The first and most important step in getting to any fitness goal.

Dear FaceBook Exercise Enthusiast...

      Dear 90% of my News-feed exercise enthusiast who post videos of their "bad @$$" work outs, shirtless selfies, claim that your "Beast Mode" or hash tag "#doyouevenliftbro",
I offer you a reality check as an early Christmas present from me to you, in the form of helpful holiday advice.... 

1. The video of you performing those one legged KB burpees on a stability ball?.... IS the furthest thing from Bad @$$, and just plain STUPID. And your video of you "max dead-lifting".... though I bet your super proud...you should be embarrassed. Form sucks and you are weak.
2. New rule. Unless you are a Professional Bodybuilder, Professional Fitness Competitor, Model, or a Pro Athlete, chances are really high that you should keep your shirt on....for eternity. You are NO WHERE near as in as of good of shape as you think.
3. Beast mode huh? Just because your stronger than your dweeby, weak @$$ friends and your shmedium short sleeve shirt is starting to feel a little more snug these days, does NO WAY mean you are even close to Beast Mode. Unless you are joking please refrain from using that phrase.
4. #doyouevenliftbro? By the picture of you working out, I was gonna ask you the same damn thing. Going to planet fitness, and deadlifting their one and only barbell and performing some feeble smith machine shrugs a few times a week... In the fitness world Does NOT mean you "lift" and far as I'm concerned gives you ZERO right to hold yourself to a higher standard than the lifeless zombies sweating on the elipticles and recumbent bikes. Just like "Beast Mode" you better be joking when you use this hash tag. 

Do You Commit to Your Member?

         Members need consistency, routine, and accountability. Why would we offer them a 10 pack of training sessions?.... Or allow them to go month to month? NOTHING less than a one year contract for our members. It's NOT for us (the club), Its for the member. It's our responsibility to our members. We require them to sign a Contract/Commitment. Have you ever thought about providing that member with their own contract, signing it ourselves, and being held accountable to that member?
Here is an example of what everyone of our members should receive from their respective gym... club.

"_____________,Thank you for joining our club and welcome to our family. This contract will serve as our commitment to you. Over the next 12 months we promise to hold you accountable to your fitness goals, as well as to continually motivate and inspire you. Over the next year, your motivation will go through ups and downs. You will be under the weather.You will be extremely busy with work and family. You will be tired. You will not feel like exercising. This is normal. These and a combination of a slew of other reasons have and will always be there. These have and always will distract you from your fitness goals. As your coache(s), our promise and responsibility is to you, and is to NOT quit on you, to NOT give up on you, and ultimately NOT let you quit on yourself."

_____________ Club Representative 


We understand life does happen, if any of the following 3 happen will will gladly terminate your membership providing documentation for:

1. Loss of employment

2. Moving more than 40 miles away

3. A medical reason preventing further activity   

If and when a member shows signs of dropping off, please show them this contract and remind them of your oath to them.

Your Trainer is Like a Unicorn

        Just like Unicorns....Fitness Trainers are "Magical" Creatures. Imagine the daily task convincing someone to hire you as their fitness champion.... after this following conversation...

1. This is not going to be easy.
2. You are going to be tired.
3. You are going to be physically uncomfortable (sore).
4. You have already stated you have no time, but you are going to have to make time for THIS into your already super-busy life.
5. You're NOT going be able to eat the foods you love. You might be hungry
6. You are going need to change how you socialize.
7. You are going to have to go to bed earlier.
8. I know you hate "Fitness" and "Dieting", but I'm gonna do my best to make this fun.
9. You will have to pay for me to hold you accountable to this plan of tasks that I know that you HATE.
10. This will NOT be cheap.
11. You are NOT going to get to your fitness goal(s) tomorrow.
12. You are going have to do this the rest of your life.
13. Your so called "friends" and family will be resentful of your change in lifestyle.

"Great....Now let's get you signed up"

Just like Unicorns.... Fitness Trainers are "Magical" Creatures.