A Matter of Importance, Not Cost

          OK, maybe you smoke, eat-out roughly 3-5x a week, have the newest I-Phone, drive a a super fancy car....

Great, Seriously...Good for you. You work hard for your money and you should spend your money as you see fit. Heck, I do.

Throughout my career as a coach, I have heard the following countless times from some of the most unhealthy individuals.

"I'd love to, but I just can't afford your Gym"

Seriously!!!! ... Please...Please STOP......and just be HONEST...and just say the following... (for its really the only response I won't call "Bullshit" on).

"I thoroughly understand that by trading habits, This amazing gym, its super knowledgeable staff .. for perhaps....  smoking, eating out often, 3x cups of Starbucks each day... etc, it really is a financial wash and I'm probably saving money when all is said and done. But also, I UNDERSTAND that I WILL lose an amazing amount of weight, I WILL get STRONGER, my CONFIDENCE WILL increase, I will be setting a amazing/ healthy lifelong example FOR MY CHILDREN and I WILL improve my overall health and the health of my FAMILY. I do understand that your gym WILL create a fun, inspiring environment that WILL hold me accountable and not let me quit, which I have done in the past... Its NOT A MONEY ISSUE, though I say I want to...the reality is I am just not ready to make these changes"